Activity trackers are super popular, even months after many have given up on their New Year Resolutions - and that's a great sign that these gadgets are more than just a fad you get bored with; they really work! Fitbits will be the number one choice for many looking to get healthier this year.
Most Fitbit users keep their healthy promises longer thanks to the great app and challenges with friends, colleagues and family. Fitbits have ruled the fitness tracker market for years, and the current line-up is better than ever thanks to the introduction of the company’s first fully fledged smartwatch, the Ionic.
If you're thinking of buying a Fitbit, you can find great deals and discounts if you know where to look. Here, we bring you the best Fitbit deals we've found.
Best Fitbit deals available now
Fitbit Back to School Sale
Those heading back to school, college or university can benefit from Fitbit's Back to School Sale, which ends August 17th. The Fitbit Alta HR is now £129.99, reduced from £149.99 while the regular Fitbit Alta is reduced to £79.99 from £99.99. You can also save on the Special Edition Fitbit Alta, which is reduced to £99 from £129.99.
The Charge 2 Special Edition is now £139.99 reduced from £159.99. Finally, the Fitbit Flyer earphones are on sale for £79.99, marked down from £109.99. You can save on accessories too, like Fitbit bands, pendants, and cables. See all Fitbit Back to School deals here.
Below you'll find our pick of the best available today including the popular Fitbit Charge 2 with £30 off from Amazon UK, where you'll also find the top-end smartwatch Fitbit Ionic with £40 off at a bargain £224.
Which Fitbit should you buy?
There are eight activity trackers in Fitbit’s current range: Flex 2, Alta, Alta HR, Charge 2, Zip, Ace (for children) and the Ionic (which has seen a price drop to £279 from £299) and Versa Fitbit smartwatches. You may also find older models heavily reduced. Their features vary significantly, as do their prices.
If you’d prefer a discreet activity tracker that isn’t worn around the wrist, you might like the Zip. For the most impressive features and a watch-buckle wristband, look to the Charge, Alta HR, Versa or Ionic. And for pop-clasp sitting in the middle of the range when it comes to features there’s the original Alta and the Flex 2.
We’ve got a complete guide to choosing the best Fitbit here, so spend some time researching which to look out for on Black Friday itself.
It’s worth making a note of how much the Fitbit you’re hoping to buy costs right now, and determining how much you’d like to spend on one now. Here’s a rundown of the current models and their RRPs:
- Zip: £49.99
- Flex 2: £69.99
- Ace: £79.99
- Alta: £99.99
- Alta HR: £129.99
- Charge 2: £139.99
- Versa: £199.99
- Ionic: £279.99
|Ace||Flex 2||Alta||Alta HR||Charge 2||Versa||Ionic|
|Shop at Fitbit||Buy||Buy||Buy||Buy||Buy||Buy||Buy|
|Steps, Calories & Distance||Y||Y||Y||Y||Y||Y||Y|
|Sleep Tracking & Silent Alarm||Y||Y||Y||Y||Y||Y||Y|
|Sleep Stages (Light, Deep, REM)||-||-||-||Y||Y||Y||Y|
|Reminders To Move||Y||Y||Y||Y||Y||Y||Y|
|PurePulse Heart Rate||-||-||-||Y||Y||Y||Y|
|Cardio Fitness Level||-||-||-||Y||Y||Y||Y|
|Call & Text Notifications||Y||Y||Y||Y||Y||Y||Y|
|Guided Breathing Sessions||-||-||-||-||Y||Y||Y|
Where to find Fitbit deals
You can find Fitbit deals around the web from various different retailers from time-to-time. It's worth checking them all if you're on the hunt for a great deal because you never know when a new discount might appear.
These are the most likely of places, so we'd recommend you check these first:
Don't forget to sign up for the 30 day free trial of Amazon Prime to get access to Lightning Deals 30 minutes early, as well as free next day delivery, as we've seen Fitbits as part of Amazon's daily deals quite often.
If you're looking for more deals, visit our best tech deals page by clicking here.
1. Fitbit Back To School Sale
Now: Up to £30 off (plus up to 50% off accessories)
Until August 17th, you can save up to £30 on popular Fitbit devices, and save a bunch on accessories too.
2. Fitbit Ionic
Now: £269.99 (£30 off)
3. Fitbit Flex 2 - Lavender
From: Currys PC World
Now: £44.97 (£25 off)
Currys is now selling the Flex 2 at a lower price than at the Fitbit shop. We gave the Fitbit Flex four stars out of five – see our full review here.
4. Fitbit Alta
Now: £78 (£21.99 off)
The Fitbit Alta has nearly £21.99 off on Amazon right now.
5. Fitbit Ionic
Now: £249.99 (£30 off)
Fitbit's Ionic smartwatch is now cheaper on Amazon than directly from Fitbit, with £30 off. Available in orange, charcoal, and grey.
6. Fitbit Blaze
Now: £129.99 (£30 off)
The Blaze is no loner available from Fitbit, but it is a bargain at Amazon at £129.99.
7. Fitbit Flex 2
Now: £49.99 (£30 off)
We love Fitbit's minimalist activity tracker, and right now Amazon it's super cheap at Amazon.
8. Fitbit Charge 2
Now: £109.99 (£30 off)
The Charge 2 has £30 off at Amazon. Find out more in about it in our Fitbit Charge 2 review.
9. Fitbit Charge 2 with Amazon Echo Dot Bundle
From: Currys PC World
Now: £139.98 (£20 off)