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IDG UK

Tech Advisor's 25-year legacy began in August 1995 when we launched PC Advisor print magazine. The website followed in 1996, and in June 2017 we rebranded as Tech Advisor.

The rebrand was an acknowledgement of the changing tech habits of general consumers, and that what users regard as 'personal computers' for daily use has changed beyond recognition: desktop PCs and laptops are increasingly being replaced with phones and tablets.

Of course, we still cover all types of personal computers, but our coverage has expanded to new and emerging tech verticals: from wearable tech and smart home products to streaming services, entertainment, gaming and other cool new gadgets and accessories. Tech Advisor attracts buyers of all experience levels across the whole range of consumer technology - and now we cater to small- and micro-businesses, too.

With strong ties to all the major manufacturers, as well as incredible product knowledge built from years covering the consumer tech industry, Tech Advisor is uniquely positioned to tell users and influencers what to buy, and how to get more from their purchases.

We are there at all stages of the tech experience, informing users about new and upcoming products, then helping them choose the best tech for their needs - and at the best prices. After purchase we provide advice on accessories, tips and tricks for getting the most out of their new gear, as well as troubleshooting advice.

You can learn more about the award-winning editors behind Tech Advisor on our Authors page, and please do feel free to contact us with any query or concern. You will also find us on Twitter, Facebook, Instagram and YouTube.

For further information you can read our Privacy Policy, and our Terms and Conditions, or read on below for information regarding who owns us, affiliate links, sponsored content and advertising, push notifications and email newsletters.

Tech Advisor is affiliated with Tech Advisor France, which is also run from our London office. It is sister site to other consumer tech publications within IDG's portfolio, including Macworld, Digital Arts and PCWorld

About IDG

Tech Advisor is owned by IDG, the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world - from business technologists to enthusiasts and everyone in between.

Technology is constantly evolving, with each change bringing a need for clarity. Through our websites, events and international publications, IDG provides the insights that tech buyers need to put technology to work in their professional and personal lives.

From our audience's declared data and behaviour, we’re able to form a unique picture of their purchasing intent, identifying high-value prospects for our marketing clients across media and demand-generation.

IDG marketing services accelerates purchasing and deepens engagement, leveraging our history of creating actionable content to help audiences understand technology. We create custom content with marketing impact across digital, video, mobile, social and research, employing our intimate knowledge of our client’s goals.

Affiliate Links, Sponsored Content & Advertising

Tech Advisor earns revenue through a mixture of responsible advertising (we do not accept gambling or pornographic ads), clearly marked up sponsored content, and affiliate links.

Affiliate links are those that you may click on within our content that take you to an online retailer or manufacturer to learn more about its products. Should you purchase goods from the vendor, we may be paid a small commission.

As an Amazon Associate and a partner with Awin, CJ, Impact, Rakuten, Tradedoubler, Webgains and other affiliate services, we earn on qualifying purchases.

This does not affect our editorial independence.

Affiliate links are generated automatically by the site, and do not apply to all the products we cover. Our journalists are generally unaware of how much commission - if any - Tech Advisor receives from a purchase.

Any recommendation (or criticism) is based on our experts believing that the product is the best (or not the best) in its class. Read full details on how we test.

Push Notifications

Tech Advisor uses a third-party service to deliver on-device push notifications that alert you to stories we think you will find interesting. This allows us to keep in contact with those who have previously interacted with the site without relying on reaching them through search, social media or email newsletter.

This is an opt-in service, and we hope a useful service. We do our best to ensure we are not bombarding you with too many notifications, or notifications that you find neither relevant nor useful. We do not collect, hold or share data on individual users who have subscribed to the service. 

However, we acknowledge that things can get very busy when you start receiving multiple notifications from multiple sites, as well as those coming from the Google News app. It's also possible that you may have inadvertently agreed to receive these notifications by clicking Allow on the prompt without reading it. And the last thing we want is for your experience with Tech Advisor to leave a sour taste in your mouth.

If you'd like to turn off these notifications, know that we cannot do this for you: they must be turned off at the browser level on every device with which you have subscribed to the service. Click here for instructions for turning off browser notifications in Chrome, Firefox and Safari.

If you have further questions or are having difficulty removing these notifications, please get in touch with us at [email protected].

Email Newsletters

Tech Advisor circulates weekly editorial and deals newsletters by email, and occasionally uses this service to send out research surveys. If you wish to be removed from our mailing lists, please manage your newsletter preferences

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